Just when you think you’ve got Google figured out things change. If you’re any bit involved in keeping your website hovering at the top of search results you know how this past year has been quite a ride for a large portion of the web. With Google rolling out algorithmic updates to prevent “spammy” websites from ranking higher than legitimate sites, a lot of the old tactics we webmasters used to employ to rank higher are coming back to bite.
Watch your search engine ranking this next week or two and if you see a dip then you’ve probably gotten hit by the “Penguin 2.0” update. This latest update cracks down on shady backlinks and overall spammy content. If you’ve been hit, there are a few things to do right away if you haven’t done them already.
- Remove all crummy backlinks immediately. C’mon, do you really want to be associated with those sites anyway? Use your gut … if it feels off, it probably is.
- Fix your existing content. Does is sound artificial and overly rich with keywords? Honest, informative and interesting content is king.
- Write new, relevant content on a continual basis. Own your niche and be the content authority for your industry. By being the authority go-to resource for your industry, you’ll naturally gain a following by those looking to learn from your expertise … and that’s true SEO value! Think “shareable” content and you’ll be well on your way to dominating the rankings.
This is just the tip of the iceberg. For more information on recovering from the latest Google algorithmic updates contact me and we can talk SEO.